Category Archives: Media

Hello Miss Captain!

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Flight-Attendants-007Flying quite a lot I have had the chance to observe how gender roles and stereotypes permeate this sphere of society. And while nowadays there are already many male flight attendants it is still impossible (at least in my experience) to find female captains and pilots. Indeed there is a huge ‘genderisation’ of professional roles in airline companies, which are reinforced in subtle ways.

One example that crosses my mind is the trendy videos used by airline companies to substitute the old fashioned ‘live safety instructions’ usually done by flight attendants. In these videos children (and sometimes adults) play the role of the captain and flight attendants in giving passengers the basic safety instructions. Read the rest of this entry

The pink-blue effect: Toys and discrimination

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img.phpHave you ever experienced the pink-blue effect while entering a toys’ shop during Christmas time? Probably you did, perhaps without noticing it, or most likely without paying too much importance to it and to the reasons behind.

Christmas, likewise other traditions, is an excellent period to reinforce and enact patriarchal rules and gender roles. And toys are just one of the dimensions of it. But are toys so important? Why, in which way? How does they connected with gender and, most importantly, with discrimination? Although these are probably too many questions to be discussed in a single post, it is worthwhile to have a closer look to the toys available on the market.
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My Body is a Canvas, Not a Target: Online magazine

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The results of the awareness raising campaign implemented in the framework of the International Day for the Elimination of Violence Against Women are finally available in a online magazine (click on the picture to see the magazine). Thank you to all those who participated and shared about this event.

cover magazine

My Body is a Canvas, Not a Target

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capa do event(mybodyisacanvas)Awareness raising campaign (12-22 November)

Did you know that “up to 70% of women experience violence in their lifetime”?

Woman 2 Woman Networking together with CEIPES and Voices of Woman Media are promoting an awareness raising campaign for the International Day for the Elimination of Violence against Women on the 25th November 2013.

The main goal of the campaign is to raise awareness of the wide variety and types of violence that affect women and transwomen world-wide and the several shapes it takes, such as: gender pay GAP (unequal wages), sex based discrimination (access to health care, access to job, etc.), racism, sexual harassment, domestic violence, sexual violence, emotional abuse, human trafficking, stalking, honour killing, and many more.

The campaign is addressed to everybody without distinction so,

JOIN US and shoot your idea!

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Photoshop beauty standards: Say NO to Barbie look!

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This morning I have found this video about the way beauty standards are Photoshop created. Should Photoshop developers have any copyrights for all the beauty they have been creating up to now?! Or perhaps it is time to acknowledge that beauty standards are cultural relative and very personal too?
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