Category Archives: Gender socialisation

Imagine the possibilities: A critical view on new Barbie ad

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barbieI came across this add last week and while seeing it I could not avoid to smile and laugh. It is indeed a ‘cute’ add. Despite that there are a couple or more things I believe it is important to reflect upon before giving Barbie as a gift with the conviction it will give our girls the possibility to imagine everything they can become.

The first point is that this commercial is still and totally targeted at girls. They do not only express it verbally, but just in case someone missed it they use the pink colour and they show all these little girls with this very childish voice. I don’t know a girl this age that uses this kind of child like tone. The main problem is that this ad is not only using gender stereotypes but also reinforcing them. Read the rest of this entry

At the zoo: Insights on men’s worldview

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maxresdefaultThis afternoon I was working in a nice terrace on the rooftop of a shopping mall in Lisbon. The sun was shining, a mild wind was blowing, life was good… and two guys arrived and sit just next to my table…

It was hard not to listen to their conversation, not only because the content was so engaging, but also because the tables were at that social desirable distance we are used to in southern countries, enough close to enable a possible interaction if that will be the case.
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2014 – Year of Women Social Entrepreneurs

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The International Women’s Day is quickly approaching and it seems kind of obvious to post something related to it on the blog… I would like to dedicate this post to the subject of women and social entrepreneurship, starting to highlight that Woman2Woman Networking has chosen ‘Women and Social Entrepreneurship’ as the theme of this year. ‘Year’, exactly, because women’s advancement and empowerment cannot be achieved in a single day only, contrariwise it requires a constant effort in the form of advocacy work and training of women and men around the planet.
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Hello Miss Captain!

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Flight-Attendants-007Flying quite a lot I have had the chance to observe how gender roles and stereotypes permeate this sphere of society. And while nowadays there are already many male flight attendants it is still impossible (at least in my experience) to find female captains and pilots. Indeed there is a huge ‘genderisation’ of professional roles in airline companies, which are reinforced in subtle ways.

One example that crosses my mind is the trendy videos used by airline companies to substitute the old fashioned ‘live safety instructions’ usually done by flight attendants. In these videos children (and sometimes adults) play the role of the captain and flight attendants in giving passengers the basic safety instructions. Read the rest of this entry