I came across this add last week and while seeing it I could not avoid to smile and laugh. It is indeed a ‘cute’ add. Despite that there are a couple or more things I believe it is important to reflect upon before giving Barbie as a gift with the conviction it will give our girls the possibility to imagine everything they can become.
The first point is that this commercial is still and totally targeted at girls. They do not only express it verbally, but just in case someone missed it they use the pink colour and they show all these little girls with this very childish voice. I don’t know a girl this age that uses this kind of child like tone. The main problem is that this ad is not only using gender stereotypes but also reinforcing them. Read the rest of this entry